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Finastra - Store

December 1, 2023
UX Architect / UI Designer
Finastra

Project summary

Design the user experience for an eCommerce store for Finastra's existing clients.

Deliverables

Enable existing Finastra clients to

· Purchase products based upon their existing product version, configuration and contract

· Browse the whole product range to upsell new products and services

· Enable customers to search, filter and sort products

· Enable customers to hand off purchasing to other colleagues

· Enable to customers to access product information and training collateral

Technical

· Build the site in Salesforce

· Expand the UI library in experience cloud for the new design.

Discovery

· Identify customer personas and profiles

· Write user stories and flows with business analysts for all user journeys

· Capture future story ideas backlog

Design

· Design low fi prototypes for all user profile journeys

· Design hi fidelity layouts for all screens within the purchase and browse journeys.

· Design UI component and screen pattern/layout variants for approval by senior stakeholders and A/B testing

· Design all new components for the experience cloud Finastra component library

· Create all UI collateral such as iconography and imagery to support journeys

Validation

· Test and validate designs to validate usability

· Test that design conforms to Finastra's accessibility guidelines

Communication and collaboration

· Create collateral for presentations to stakeholders

Accomplishments

· Captured all UX flows for Iteration 1 design of ecommerce site

· Supplied hi fidelity responsive wireframes and prototypes for iteration 1 of the ecommerce site

· Created new iconography and supporting UI resources for use on dashboards and other screens

· Senior leadership and project stakeholders at Finastra very happy with design solution and signed off and built

· Internal testing of designs validated and signed off

· Design fitted the existing Finastra brand guidelines and new components added on the component library

· Exception cases in user flows captured and design solutions delivered

· Designed the complete experience in 3 months to budget and timeframe requirements.

· Took on an extra internal servicing project and delivered extra value (outside initial contract expectation)

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