Description

Complete a “Go to” and “As is” customer experience review of Barclaycards position in the eCommerce Gateway market. Then develop a new digital strategy to enable the business to sell the range of Barclaycard payment gateways on Barclaycard.co.uk to the correct buyers and influencers. This research and design strategy was presented by Sarah Eborall (Head of CX) to Exco with great success and even applause at the end of the presentation. The research decks and prototype were used to roll out new digital channels in partnership with marketing in 4 phases.

Deliverables

· Identified all gaps in existing marketing strategy

· Market research

· Identify key personas

· Journeys maps

· Wireframes and prototype