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Racketware

May 5, 2014
UX & UI Desginer and Marketing design
Racketware

The world's only motion tracking sensor for squash.

The sensor tracks your racket to enable you to improve your game. Six years in development the sensor is fast and powerful, capturing data 600 times a second to give you insights into your swing that cannot be gleaned from the human eye.

Racketware at a glance...

Attach - Attach the sensor to your existing racket using the dock and replacement grip supplied. You can switch it between rackets if you order spare docks.

Play - Just get on court and play: you can use the sensor for both your matches and live in practice sessions.

Browse - Live stream your practice data to your mobile for instant shot by shot feedback. Or sync all your data after a match for a full breakdown of your stats.

Improve! - Discover your strengths and weaknesses, improve your stats, perfect your swing, and achieve you personal bests and monthly goals.

Deliverables

· Persona capture

· Prototype of app v1

· User testing

· User experience design for the app and website

· UI design of the app and website

· Branding and packaging

· Help materials

Accomplishments

· User experience designed for version 2 of website

· User journeys for versio 1 of App

· UI design of version 1 app

· Player personas captured

· Branding created (logo and marketing collateral)

· Packaging designed (design of box)

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